ML and AI have many practical uses now. As time passes and the coding becomes better with each iteration, more uses are being put into use. These also are becoming more creative. Recently, one of the applications has been utilized by a pizza giant.
In the limited time I enjoy television, there began to be played Domino's commercials. There are played across the nation every day. They'll have the usual specials and new toppings, however, this struck me as special and usual. This commercial asked the enjoying their pizza to take a picture using the Domino's app and upload it. The person gets points for this a limited amount of time. This may be a Domino's pizza, a competitor's pizza, or home-made.
On the surface, the marketing focus is apparent. This is a great deal for the customer as they received Domino's points for eating any pizza. This also increases the awareness for Domino's pizza as the name is noted more, due to the commercials and buzz it creates. While this is fantastic, a deeper dive notes another use of this, other than being altruistic. As the customer/consumer uploads the pizza picture, Donio's has the opportunity to log, when possible due to the image, what competitor's pizzas their clients and potential clients are eating. This picture is processed to categorize which business (Domino's, Little Caesar's, Hungry Howies, etc.) made the pizza or if this was home-made.
The algorithm detects the object and identifies the pizza. The ML/AI application not only categorizes this, however, also as part of the process creates a database from the individual person and aggregates this allowing for further baseline and predictive analysis. This genuinely is a great idea, helping both parties.
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